Monthly Archives: November 2014

Vic Election – Has the Government done enough?

Has the Victorian Government done enough in the interest of the state or do we fear the Opposition more?

Politics today is lacking in a fundamental element – there is no brand love around the major political parties. We simply don’t trust them. We either don’t trust their record whilst in power or we can’t trust them due to past political and economic failings. Politics has become far too transactional with major parties being pulled by stakeholders who have little regard for the audience they represent.

Again, this election is no different. As any big brand will tell you, if you want to generate brand love and build consumer sentiment and trust, then you need to appeal to people’s emotions.  Political parties cannot simply demand the electorate to love them at the end of each term. They must tell a consistent story and not a story that is ruled by political convenience come election time.

Why traditional taxis must be ‘uberlicious’ when it comes to customer engagement

If you are a disruptive technology like Uber, then the law and all of its regulatory intent are simply in place to prevent the roll out of your disruptive tech.  Who cares for medical examines, vision tests, criminal history reviews and whether you can stay awake standing upright?  As long as you have a current driver’s licence; proof of identification; insurance; can successfully complete a 45 minute induction and have a car full of sugary sweets and bottled water, then you can be an Uber driver.

The traditional taxi industry can learn a great deal from this Uber juggernaut.  Customers forever have been screaming out for better experiences and they are now voting for those experiences with their Uber app.  The traditional taxi driver still has a chance to fight back. Customers should be able to have both and the traditional taxi service with all of its regulatory protections can provide both if it improves the customer experience.

Only 13 per cent of your employees want to work for you

A Gallup survey taken in 2013 of the Global Workplace reveals that 63 per cent of workers are not engaged with 24 per cent being actively disengaged.  Brian Solis, award-winning author, prominent blogger and keynote speaker says there is a desperate need for business to invest in employee relationships.  In research conducted by Solis with LinkedIn, it was uncovered that socially engaged companies are more likely to drive greater lead generation, cultivate innovation and yield top talent.

The challenge for Australian businesses today is to create an experience that its employees want to embrace and celebrate.    Business must understand that business is human first and transactional second.

A picture is now worth more than a thousand words

In an age that mandates the need to design for the experience first, David Edwards, biomedical engineer and founder of Le Laboratoire, a culture laboratory in Paris and Cambridge, is taking experience further with his invention of the oPhone.

The oPhone is a little device that transmits and receives odours. Pictures can be sent to a recipient who uses the oPhone to receive their scent. Edwards’ creative device can be used to help restaurants and cafés explain complex smells and flavours. The one thing the oPhone does confirm is that business today has no excuse for delivering a poor experience around their brands.

Customers today like to be engaged differently and they just might like to consume part of the business offering via the oPhone once it has been commercially released.

The Guardian sets an example for all companies breaking 190 year old tradition

The Guardian’s new design joins the rest of us here in 2014’ says Fast Company’s Co. Design team and they’re right!

The Guardian has launched a new site that has been built off the back of feedback received from its readers.  This indicates that content today has truly been democratized and that people have a powerful voice via participatory journalism that carries great influence.  Whilst it can be quite common for tech startups to take an inclusive approach with its audience when coding a new platform it’s not something that you would expect from a newspaper nearly 200 years old.

The Guardian’s approach is something that business, no matter what size, can learn from moving forward in this age of technological disruption.