Monthly Archives: June 2015

Another bite out of the taxi industry

Uber, the disruptive technology company has announced a partnership with OzHarvest to provide meals for people in need across Australia.

Part of the initiative sees some of Austalia’s best known chefs cooking up lunch that Uber then delivers to waiting workers curbside in Melbourne’s CBD.  On Friday, 200 lunches were cooked up to feed Melbourne CBD workers who used their Uber app to get a taste of George Colombaris’ cooking – all for $12.

This initiative might be a first for Australia, but it is not new to Uber.  Earlier this year, Uber started working on ways to keep its drivers and its service in high demand.  The technology giant has teamed up with iconic restaurants in places like New York and Barcelona in an effort to allow its customers to have meals delivered to their door – they call it UberEats.

With initiatives like this, the taxi industry will need to do more than protest to save their bacon.

App-solutely

User Experience Disrupts Apps-solutely

A brand knowing where their customer is living today is critical if they want to influence the customer buy cycle, and today the customer is choosing apps.  75 billion apps have been downloaded. There are 10 apps for every adult in the world.

Apple is now working on ways to ensure that more people choose apps. Apple thinks that the consumer will go to the provider that is supplying the best and most seamless experience.  Apple knows that the experience of the web can be disjointed and directionless.  So the tech giant with the release of iOS 9 is offering customers a better experience when surfing on their devices by taking the step to allow ad blocking on the Safari mobile browser.

Blocking ads is not new.  But this step recognizes that there are a large proportion of people using Safari when searching on their smart devices.  Blocking ads here will force publishers and creators of content to re-think how ads will power their business plans.  And this is where it gets interesting. As Apple has not said that its News App will block ads.  This may force the hand of publishers and content creators to play in what some are describing as “Apple’s Walled Garden”.

Apple is backing that its ability to provide users with an awesome experience will be the game changer – time will tell.

#SaveMilo

Milo has changed its recipe in New Zealand on health and sustainability grounds.

There has been an almighty backlash against the move with New Zealanders demanding that parent company, Nestlé change the recipe back immediately.  This outpouring of damnation against the recipe change again demonstrates that the world’s most cherished brands are not owned by the brand but by their customers.  Brands today need to see themselves as ‘brand custodians’.  A brand custodian looks after the experience that its consumers have with their brand and they respect the long held relationships that have endured for a lifetime.

It took Coke 79 days to put an end to its 1985 launch of ‘New Coke’.  How long will it be before New Zealanders are again sipping on the original and much loved Milo recipe?

As one customer has said, “We don’t pay them to be our nutritionist. Just change it back!”