Uber, the disruptive technology company has announced a partnership with OzHarvest to provide meals for people in need across Australia.
Part of the initiative sees some of Austalia’s best known chefs cooking up lunch that Uber then delivers to waiting workers curbside in Melbourne’s CBD. On Friday, 200 lunches were cooked up to feed Melbourne CBD workers who used their Uber app to get a taste of George Colombaris’ cooking – all for $12.
This initiative might be a first for Australia, but it is not new to Uber. Earlier this year, Uber started working on ways to keep its drivers and its service in high demand. The technology giant has teamed up with iconic restaurants in places like New York and Barcelona in an effort to allow its customers to have meals delivered to their door – they call it UberEats.
With initiatives like this, the taxi industry will need to do more than protest to save their bacon.