The Australian Government as part of its Economic Action Strategy has recently concluded its public discussion on modeling a crowd-sourced funding arrangement for the Australian market. The arrangement aims to provide entrepreneurs and innovative businesses with a mean of raising cash from investors online. It would reduce the need for Australian businesses and their community to leave Australia to access the crowd sourced cash market. Marketers and business alike should be buoyed by this step. It gives them every incentive to build a strong community around their brands. Strong communities have shown that they will ‘crowd fund’ ideas that are relevant to their needs.