A Gallup survey taken in 2013 of the Global Workplace reveals that 63 per cent of workers are not engaged with 24 per cent being actively disengaged. Brian Solis, award-winning author, prominent blogger and keynote speaker says there is a desperate need for business to invest in employee relationships. In research conducted by Solis with LinkedIn, it was uncovered that socially engaged companies are more likely to drive greater lead generation, cultivate innovation and yield top talent.
The challenge for Australian businesses today is to create an experience that its employees want to embrace and celebrate. Business must understand that business is human first and transactional second.