We like how Thomas Petzinger of the Wall Street Journal puts it:
That engineering remains second-rate without aesthetics. That natural, human conversation is the true language of commerce. That corporations work best when the people on the inside have the fullest contact possible with the people on the outside”.
We believe that conversation forms the basis of business. The businesses that we work with are rediscovering their voice. For many businesses, their voice has been lost amongst the noise of the internet. They have been struggling to join the social conversation.
By understanding their purpose and vision and connecting the two to the audience, our clients are getting out in front of their competitors who remain too scared to participate with a customer-centric focus. These competitors are heavily influenced by their supply side thinking.
Clear Group unpacks the clients offering to clearly articulate the client’s corporate vision, offering, purpose and audience. This vision is only enhanced and refined with an ability to digitise the real world offering – rich digital imagery is a step in that direction.