Has the Victorian Government done enough in the interest of the state or do we fear the Opposition more?
Politics today is lacking in a fundamental element – there is no brand love around the major political parties. We simply don’t trust them. We either don’t trust their record whilst in power or we can’t trust them due to past political and economic failings. Politics has become far too transactional with major parties being pulled by stakeholders who have little regard for the audience they represent.
Again, this election is no different. As any big brand will tell you, if you want to generate brand love and build consumer sentiment and trust, then you need to appeal to people’s emotions. Political parties cannot simply demand the electorate to love them at the end of each term. They must tell a consistent story and not a story that is ruled by political convenience come election time.